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Traditionally consumed to stimulate the palate before eating, apéritifs — or aperitivos in local parlance — such as Aperol and Campari have been popular in their native Italy for well over a century. Yet the bitterness and complexity of these drinks has long prevented them from achieving mainstream popularity in nations like the U.S., which typically favors sweeter beverages. That is, at least, until recently.
Sales of Aperol and Campari have been steadily increasing worldwide over the past decade. In 2016, the Campari Group announced that the U.S. had become its largest market, accounting for nearly 25 percent of total sales. Key to this improved performance was an increasing demand for its iconic Italian aperitivos.
Aperol and Campari are similar in a number of ways, but there is also a catalog of differences between these two classic Italian bitters. Here is everything you need to know.
Sales of Aperol and Campari have been steadily increasing worldwide over the past decade. In 2016, the Campari Group announced that the U.S. had become its largest market, accounting for nearly 25 percent of total sales. Key to this improved performance was an increasing demand for its iconic Italian aperitivos.
Aperol and Campari are similar in a number of ways, but there is also a catalog of differences between these two classic Italian bitters. Here is everything you need to know.
