Jägermeister: More Than just a Party Shot

image credit

"Jägermeister may be the number one imported liqueur in the U.S., but we certainly don’t treat it like we do other fine, foreign liqueurs. We slam it. We mix it with Red Bull. We line shots of it up and domino bomb them into beers. 

We would never dream of doing such a thing with liqueurs like St-Germain or crème de violette. But when it comes to Jäger, it’s par for the course.

Jägermeister, which translates to “Hunting Master,” was beloved in Germany long before it hit the states. Originally known as “Göring-Schnaps,” Jäger’s secret recipe was originally developed in 1935 by Curt Mast, who inherited his father’s vinegar factory in Wolfebnüttel, Germany and began concocting liqueurs instead. 

image credit

 Jäger didn’t reach the states until the 1980s, when Sidney Frank, a brilliant liquor importer, purchased the rights to the bitter liqueur. Frank came up with the idea to market the liqueur as a party, frat boy, college shooter in America. 

And boy, did it work. 

Thanks to rager-focused ad campaigns, the German liqueur quickly rose to popularity, but the States never really gave it the respect it deserved. We’re here to change that. Here is why Jäger is so much more than just another party shot..."

Learn more about Jager:  

 https://www.supercall.com/spirits/digestif/jagermeister-best-liqueur